Richard over at RWW asked if Digg actually does have more unique monthly visitors than Facebook despite having 24 times fewer active or “registered” users (He correctly points out that given the use of the two sites, this metric is nearly worthless)
He’s justifiably skeptical of the data, but I think he might be overlooking a key positive differentiator drawing more uniques to Digg: search engine traffic.
Currently, the majority of Facebook’s pages are hidden behind logins and the interactions of the Facebook community are mostly social interactions (not content ones). Digg has:
- Thousands upon thousands of uniquely different stories that I think would have a high keyword density for search terms.
- Built in blogging tools to let people point back particular stories
- Tremendous numbers of incoming links as many blog and content management systems use the dynamic Digg counters as a promotion tool. Heck at the time of this writing Richard’s article has 25 digg’s already.
WHAT TO DO NOW?