FusionOne Turns it Around

Great article about FusionOne on FoundRead today about how FusionOne refocused their software offerings into a profitable company.
The lessons:

Lesson 1: Identify the “fatal flaw�
Lesson 2: Return to a customer philosophy
Lesson 3: Cut out customization and instead offer “private label�
Lesson 4: Off-load some of the legwork
Lesson 5: “Sell it like your life depends on [...]

Great article about FusionOne on FoundRead today about how FusionOne refocused their software offerings into a profitable company.

The lessons:

  • Lesson 1: Identify the “fatal flawâ€?
  • Lesson 2: Return to a customer philosophy
  • Lesson 3: Cut out customization and instead offer “private labelâ€?
  • Lesson 4: Off-load some of the legwork
  • Lesson 5: “Sell it like your life depends on itâ€?

Overall, it’s just a really neat story about a company really focusing and finding success: an inspiration.

WHAT TO DO NOW?

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